Category: Articles

How to Pick Right Domain Name for your Website?

You’re determined to start an online website and don’t know how to pick right domain name for your website.

You’ve done your homework on your online website, drafted a project plan and aware of target audience. You have gone to an extent of drafting a list of blog post ideas which will keep your website up-to-date with fresh content.

Everything is waiting for you to get started, however there is one thing holding you back, standing right between you and your online website. You do not have the right domain name!

All of a sudden, you are stuck with choosing a domain name and starting your online website project feels like an intimidating, uphill task.

You don’t know how to pick right domain name for your website and some 329 million names are already registered globally. Forget how to choose the right domain name for now and try to figure out whether to go with .com, .org, .in, .life, .online, .club, or .domains or .site options. Yes, there are extensions like .domains, .site and .online which exist with hundreds of other generic top-level domains (gTLDs) for you to make a right choice for your website.

How to Pick Right Domain Name for your Website?

Don’t stress out. We are here with some very good to know information, to help you get started and pick right domain name for your website. Read on…

Brand Well, or Brand Right!

Why do you need a domain name? Why are you starting a website? What’s the core motive behind building a brand?

If you are making a website for personal use, domain name will be your personal brand to showcase the world everything about you and if website is for business, domain name will be part of your business brand. To pick right domain name, you should give yourself enough time to brainstorm over the purpose of the website, the feelings behind it, information it’ll share and values it’ll communicate to the audience. You can use keywords related to your personal or business branding in a domain name. Keep in mind that keywords used should be directly relevant to your website (for example; Soap.com) or else there is no use whatsoever, until and unless it’s a made-up brand-able word (for example; Google.com).

Keyword rich domain names with relevant content help your website gain better placement in search engine results page. Moz.com confirms having relevant keywords in a domain name is beneficial.

Shorter the Better

Short domain name for a website is the key to building a memorable brand online. Shorter is easy to memorize, type into Internet browser and share with the global audience. Since most consumers browse Internet on smartphones these days, it’s become much more imperative as short domain names are easy to type and clearly visible on small screens.

Radio Test?

Your domain name should be able to pass the “Radio Test”! In simple English, audience listening should be able to spell and remember your domain name, if you say it out loud, over the phone, radio or TV. This is quite important and essential for website’s online branding.

Legacy, ccTLDs or New TLDs?

It’s a time consuming task, however you’d be the best judge of what fits the bill/business, whether your website needs a legacy Generic TLDs or better known as gTLDs (.com, .net, .org, .info, .edu, .gov, .mil, etc.), Country  Code Top level Domains or better known as ccTLDs (country specific, for India it is .in, .co.in, .org.in, etc.) or New Generic TLDs or better known as ngTLDs (.life, .online, .club, .domains, .site, etc.). There are many hundreds of NEW Generic Top Level Domains (ngTLDs) to help you make a right choice for your website.

As per Wikipedia: The initial set of generic top-level domains, defined by RFC 920 in October 1984, was a set of “general purpose domains”: com, edu, gov, mil, org. The net domain was added with the first implementation of these domains. The com, net, and org TLDs, despite their originally-specific goals, are now open to use for any purpose.

Though .com still outnumber ngTLDs by a huge margin since it was introduced way back in the year 1984, there are hundreds of new global top level domain name options available today that arriving at a choice can be daunting. Go with .com if it’s available, due to trust factor among internet audience. If your personal or business website consist of 2 or more words, you can be little creative and enhance your branding using ngTLD extension on right of the dot to complete your website name. For example; to build a successful brand, a company named “DomainX Events” should have both www.Domainx.Events and www.DomainxEvents.com domain names. A marketing guru can either use www.MarketingGuru.com or www.Marketing.Guru as their website domain name as well.

Secure Your Brand Name

For better and exclusive website branding, you should consider acquiring all the variants of your “brand name” and redirect to the website which will further help avoid confusion among your online audience.

Your audience will be yours whether they type your brand name with or without an alphabet. Of course, this will cost you little bit extra, however will also ensure that your online visitors will reach your website only. For example; appl.com domain name lands at apple.com while godady.com reaches godaddy.com website.

Social Media Presence

While trying to figure out how to pick right domain name for your website, try to secure matching social media handles in order to complete branding and use them in tandem for much better and professional approach.

Avoid Legal Trouble

Do not get into trouble by registering a domain name which could be an exact match or confusingly similar to a popular and household brand name. You can read about Mahendra Singh Dhoni’s brand management company filing a legal case with WIPO to secure msdhoni.com domain name. Perform some research online using Google Search or Trademark Database (Local or Global) to check whether any other company is already using the exact same name you are going to use as your domain name. Adjust accordingly!

Seek Help

If you have the budget and pocket permits, seek help from a domain name consultant or a branding company who can guide you every step of the process.

Think about it, take your time and get cracking. You do not want to hit a snag in the beginning, learn how to pick right domain name for your website. Feel free to ask questions in the comments section below.

Epik Acquires Undeveloped.com

Rob Monster – Founder and CEO of Epik Holdings Inc. announced the acquisition of domain name marketplace Undeveloped.com for * Million Euros (Acquisition price removed as per request) by his company.

Domain Name Marketplace Undeveloped.com Goes to Epik

The acquisition of Undeveloped.com will help Epik Holdings Inc. scale the domain name marketplace segment further while accelerating the growth of Epik’s various brands, across the globe.

Rob Monster, CEO and founder of Epik Holdings Inc. stated, “We have spent the past 5 years developing and operating an integrated set of solutions to help domain investors navigate the life-cycle of their domain investments. With this acquisition, we add another company with potential for hyper-growth. This acquisition has all of the things that I look for in a deal: great leadership, differentiated technology, and complementary locality. The expanded presence in Amsterdam will significantly increase our capacity to deliver to customers in Europe, Middle-East and Africa, the type of Legendary Support and customer-centric innovation that our customers have come to expect from us”.

While Undeveloped.com domain name marketplace will operate with the present management team, as a wholly owned subsidiary of the Epik Holdings, their customers will be able to seamlessly integrate and use the services through unified sign-on that already powers Epik’s existing services.

Epik Holdings Inc Founder and CEO Rob Monster (left) and Undeveloped Founder and CEO Reza Sardeha (right)

Reza Sardeha, founder and CEO of Undeveloped.com seemed equally excited about the acquisition of Undeveloped.com by Epik Holdings Inc. and stated, “My team and I are delighted to be part of a rapidly growing company led by a visionary CEO who I have enjoyed getting to know over the past year. By combining Epik’s reputation, market knowledge, worldwide presence, and complementary technology, we expect to be able to create an even more appealing solution for our customers. A vastly improved Undeveloped marketplace will accelerate the progress of more development-grade domains into becoming thriving Digital Brands used in commerce. All things considered, we could not have asked for a more worthy or more capable partner at this exciting time in the history of the Internet”.

Rob Monster is also a senior member of Namepros.com domain name forum where he made another statement about the acquisition:

As for the news itself, obviously we are all very excited about the addition of Undeveloped to the Epik family. It represents a big step forward on several fronts:

Leadership: People know that I run a tight ship at Epik. Undeveloped brings several additional world-class entrepreneurial leaders, starting with Reza.
Technology: Undeveloped has a modern user interface built in the latest technologies, running in the Amazon AWS cloud. Their auction system is outstanding, and their marketplace is a good as any other.
Locality: From Amsterdam, we will be able to better serve the other half of the world in a lot more languages with better time zone coverage with talented, tech-savvy people.

In the upcoming weeks, you will begin to see the evidence of accelerated pace of innovation as Epik positions itself as a world contender through a combination of organic development, strategic partnerships and acquisitions.

We wish Rob Monster & Epik Holdings Inc. best of everything in domain name business and lot more success with future growth.

FO.com – 2 Lettter Domain Name Sold

FO.com - 2 Lettter Domain Name Sold

In another remarkable finding and revelation, Jamie Zoch of DotWeekly tweeted that “2 letter domain name FO(.)com moves into privacy protection at GoDaddy. Likely SOLD. Had $1.2M asking price.” Jamie also guessed, though still a speculation, that the final sales price may be around $850,000 based on some of his previous email interactions with the seller.

The news spread immediately and was finally confirmed by James Iles of Namepros that 2 letter domain name in fact sold and stated, “I can confirm the domain name has sold, but the price cannot be disclosed.”

Can you guess the final sale price of FO.com domain name? Let’s try, why not!

Snap.com was Acquired by Snapchat for $5 Million

Looks like Snap.com was acquired by Snapchat for $5 Million in the year 2014.

SnapChat.com

Snapchat has rebranded themselves as Snap Inc. and will be going public in next couple of days. A veteran domain name investor; George Kirikos broke the news about price paid Snap.com in a tweet on Friday, 3rd February.

There is a detailed analysis of the news shared by George at TheDomains and I have pasted it below for your information:

According to the WHOIS history at DomainTools, Snap.com changed from Idealab in mid-November of 2014 (into DomainsByProxy and then later MarkMonitor’s DNStination.

If you look at the tables on page F-21 (remember they’re amortizing domains over 5 years, see page F-17), this lines up almost perfectly with a single $5 million deal in November/December 2014. i.e. at the
end of December 2015, the remaining useful life would have dropped from 5 to around 3.8 (which it did) and the accumulated amortization similarly reflects approximately 1.2 years of amortization starting from $5 million on that specific transaction date (as opposed to multiple domain names over different dates).

Although, for the year ending December 2016 compared to December 2015, it should have gone down from 3.8 to 2.8 (it shows 3.0 instead), but the accumulated depreciation of $2,157,000 still lines up well with what it should be if it was a single domain name of $5 million when Snap.com went into WHOIS privacy. That slight discrepancy of 2.8 vs 3.0 might just be sloppiness (given the $5 million “gross” amount didn’t change from year to year, so there were no other transactions in play).

But, we still don’t know if there’s an equity component, which Idealab loves to do (they did that for Top10.com, for example), I think some further confirmation from either Snap or Idealab would help us to know for sure (so it can be charted on DNJournal, etc.).

I get excited hearing about such domain name sales while billion-dollar Internet run businesses understanding the real value of domain names.

Do you have any exciting domain name sales to share? Please feel free to do the same below in comment section.

Printful Inc. Acquires Printful.com for $100,000

As per the latest reports, Printful Inc. acquires Printful.com for $100,000 to establish and strengthen their brand in the global print industry.

Printful.com Team

Davis Siksnans – CEO of Printful.com said,”Incorporating Printful is a step toward our goal of going public on the U.S. stock exchange by 2020 and will help us raise investment capital. We decided to change our domain (name) to better build our brand – we’re Printful, not The Printful, and our domain name needs to reflect that”.

They chose to register company in Delaware because of flexible corporate practices in the state and shareholder-friendly laws.

Printful.com LogoPrintful used to operate on ThePrintful.com domain name earlier and now joins likes of Facebook, Apple, PayPal, and other notable companies which have experienced similar domain name change in the past.

It was founded in the year 2013 under the Draugiem Group known for producing high-quality software solutions. The company has grown exponentially year over year evver since. Today, Printful boasts of over 11,000 active ecommerce users (retailers), provides over 200 product variations, and they have over 300 employees globally.

Printful Inc. Acquires Printful.com for $100,000

The leading print-on-demand dropship company for ecommerce retailers, Printful prints and ships printing products around the world. It’s custom API along with direct integration into popularly used ecommerce platforms helps automate the online ordering process. Printful have fulfillment centers in North Carolina and California, while its head office is located in Latvia, Europe.